Decoding Rolex is a challenge because you can never stop short of talking about it. It’s intimidating sometimes to get you to believe that all a brand so admired, talked about, revered, perhaps even envied does is make watches. That’s why Rolex is not just a watch brand- it’s a temporal legacy.And, in its journey towards perfection, it has hit important milestones- awards like the chronometric precision certificate.

As they gracefully aged over 100 years, their clientele only grew leaps and bounds to include some prominent leadersacross diverse fields. Be it Sports, Art & Culture, Politics, Movies or Business, Rolex has carved its niche in all domains. Rolex watch collections weave a magnificent story of inheritance.Let us look at some exclusive features that areticking Rolex since 1905.

Precision: We know how Rolex was the first wrist watch company to receive the chronometric precision certificate. This marked the beginning of how every watch undergoes a precision test before it reaches you. Rolex pioneered the +2/-2seconds per day precision. Nearly perfect!

Manufacturers and Assemblers: It’s no secret that most wrist watch manufacturers are merely assemblers. Rolex is an exception. Except for the dial hands and synthetic crystals they make everything in-house thus controlling the quality. Right from the cases, dials, bezels, bracelets and movements everything is produced by them for them. Who would have thought that they could possibly have their own gemologist? Yes. You read it right. They produce their own gold and platinum too. This is how their famous non-fading18k rose gold is made.  24k gold is turned into 18k white, yellow or rose gold.

Quality Control:

It is no wonder that Rolex is obsessed with quality and that they go extra miles to test their watches under extreme conditions. For instance their Oyster Perpetual models are waterproof tested by putting it to water pressure which is 10% higher that it’s actual depth. Their edition of the diver’s watch undergo an even more extreme test.

Hand assembled movement:

For long we believed that machines did all the work at Rolex. A part of it is true, but not whole. Machine work used in assembling watches come in to picture where human limitations begin, like cataloging and extremely delicate procedures.

A fine Swiss watch maker, they make sure their watches are given all the attention they need. A large team of experts work towards making all movements accurate while watch hands are set by trained technicians to deliver to you a master piece.

Top notch technology: 

While investing in machinery is a huge investment and many watch makers keep a distance from it, Rolex puts its money in the right place. They are well equipped with robotic precision work in their manufacturing unit.

All that the watch makers need to do is place their order with the system and the Robotic units will facilitate easy delivery in about 6-8 minutes. A lot of repetitive and detailed tasks are done with such robotic precision. Rightly using robotic system, where human precision fails!

While modern technology plays a huge role at Rolex manufacturing, robotic equipment blends well to assist human watch making.

Dedicated time to build a watch:

With the kind of precision, quality check and in-house manufacturing, it is no surprise that Rolex dedicates a lot of time to produce a watch.Being producers of nearly one million watches a year; they take about one year to manufacture a watch. Surprised? Well, join the club.

It is essential to upgrade with technological advancement and adapt new changes. Rolex has beautifully evolved while maintaining its standard and efficiency thus justifying its philosophy.

It is more than manufacturing that makes Rolex a historical brand. They are great marketers.  Rolex writes testimonies to mark significant international events leaving an undying impression, just like their watches.