One of the most popular trends in children’s fashion is what’s been termed “mini me”. Leading men’s and women’s wear designers have launched kids collections that are mini versions of their Ready-to-Wear runway collections. Today you’ll find mini me collections by Dolce & Gabbana, Burberry, Jean Paul Gaultier, Stella McCartney, Oscar de la Renta, Gucci, Fendi and more.
So when did this mini me trend begin? I did a bit of research online and see that there was quite a bit of hype around an article “Rich toddlers draw fashion designers’ eyes” written by Anne D’Innocenzio of Associated Press back in August, 2012.
According to the article, only five years ago, the high-end children’s wear business was dominated by just a few major adult designers like Ralph Lauren, Burberry and Christian Dior. Today adult designers, seeking more growth, are now looking at children’s wear as a way to nurture their relationship with customers and reach out to new ones.
The demand for mini-me clothing continues to grow with a new generation of parents and grandparents who are interested in dressing children in high-end fashion that reflect their own style, regardless of the higher price tag.
“They’re a walking billboard of you. They’re a reflection of who you are, so if you are someone highly stylized, then you want to make sure your kids are the best-dressed kids out there,” Sasha Charnin Morrison, fashion director at US Weekly.
The mini me trend is creating a new opportunity for children’s clothing retailers. To meet the demand, mini me designers have opened flagship stores dedicated to their kids collection in New York, London, Milan, Paris and more.
Also, online retailers who carry these high-end children’s collections are seeing an increased interest in mini-me collections. Melijoe.com, Childrensalon.com and Alexandalexa.com are some of the leading online kids fashion retailers who carry mini me collections and ship worldwide.
Of course, there is a debate around the elitist values around the mini me trends. As quoted in Anne D’Innocenzio’s article, “This creates a class system of the haves and have nots,” says Dr. Alan Hilfer, director of psychology at Maimonides Medical Center in New York City. “It creates a culture of envy.”
Regardless of the debate around the mini me trend, I have to admit that it’s entertaining to compare designer’s adult and mini me collections.